PIE IN THE SKY
Baking Happiness
To revive its market share, Pie in the Sky required a visual overhaul to resonate with younger audiences. We created multiple campaigns that utilized contemporary designs with a human touch, moving away from their traditional blue palette. By showcasing the bakery’s range of high-quality products and a slice of life approach, our strategy resulted in making Pie in the Sky relevant and attractive to a broader audience.
Date:
January 24, 2023
